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Wow. Seriously.

CreatAthon@USC 2013 was the inaugural 24-hour creative blitz at USC dedicated to helping South Carolina nonprofits, and the people they serve. Student leaders worked with student volunteers over a two-day period to produce free advertising and marketing communications materials that improve their communities. Volunteer mentors and sponsors alike contributed to keeping students focused, on task and fed.


 


Six South Carolina nonprofits received pro bono advertising and marketing communications support for fall 2013. The Edgefield County Theatre Company, Federation of Families of South Carolina, Helen Hill Media Education Center, Harvest Hope Food Bank, Sexual Trauma Services of the Midlands, and Tutor Eau Claire received an array of free creative services from the University of South Carolina community.

Students from the Creative Leadership course were CreateAthon@USC Team Leaders, managing the communication strategy planning for the six clients, as well as for the event. They recruited peers in advertising, public relations, design, photography and video to develop the nonprofits' communications during CreateAthon. Professional mentors from USC faculty and staff and the advertising and public relations community worked hand-in-hand with the students to bring ideas to life.

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We give it all we’ve got — time, talent and enthusiasm. But CreateAthon@USC can’t happen without funding for essentials, like team T-shirts and food to keep the troops fueled for over 24 hours.

Even a small donation helps us help others.


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Yay, team! CreateAthon volunteers took home a GOLD Addy Award from AAF of Midlands for Helen Hill Media Education Center Identity/Elements.

Congratulations, Marine Hamersma! Her amazing sales promotion piece won the AAF's CreateAthon Creative Strategy prize. It also blew away everyone who saw it.

 

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